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The underlying idea of Citation Flow revolves around the principle that websites with a higher number of quality backlinks are more likely to be authoritative and relevant within their respective niches. Quality backlinks are those that come from reputable and trusted sources, rather than spammy or low-quality websites. The more high-quality websites link to a particular webpage, the higher its Citation Flow score is likely to be. This is because each link acts as a "citation" or a reference from one webpage to another, indicating that the content is valuable, trustworthy, and worth exploring further.

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